The internet’s a gold mine of beauty bargains right now.
From “Real Housewives” to R&B superstars, plenty of celebrities have name-dropped Peter Roth’s 24K Gold Eye Masks over the years — and today only, they’re 50% off at Amazon (and at Ulta’s 21 Days of Beauty event).
Kyle Richards highlighted the popular patches in an Amazon Live on Tuesday, saying they’re her “fave” eye masks.

“You know how much I love these,” she told viewers of the “amazing” skincare, which features ingredients like 24K gold, colloidal gold, hyaluronic acid and caffeine.
“Wake up in the morning, wash your face and put these on … it just makes such a big difference,” she added.
The “RHOBH” star’s in good company when it comes to showing off her Peter Thomas Roth patches; Selena Gomez once posted a TikTok sporting the same masks, while Charli D’Amelio and Lindsay Lohan have both snapped selfies in theirs.
The latter actress even gave some to co-star Jamie Lee Curtis on the set of “Freaky Friday 2.” (The 66-year-old star deemed them “very soothing” on Instagram.)


Meanwhile, “RHONY” star Racquel Chevremont told Page Six Style she puts some on before events “because they just brighten under your eyes pretty quickly and easily.”
A-list men are equally enamored, as Usher and Brooklyn Beckham both included them beauty routine videos for Vogue and Harper’s Bazaar, respectively.
The popular patches aren’t the only item on sale during Ulta’s 21 Days of Beauty blowout, however, as new deals are dropping daily at the bi-annual sales event.
Today’s discounts also include the Stila Stay All Day Eyeliner — a waterproof gel formula with over 2,000 largely glowing reviews — and Ariana Grande’s R.E.M. Beauty brand’s Essential Drip Glossy Balm.
Whichever you chose, just be sure to shop fast before the 24-hour blowout ends.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.